"If at first you don’t succeed try, try and try again."


A new study conducted by Earnest looked at the spending data from 43,000 people and discovered some interesting insights into how people's home decor and spending habits change over time - specifically when it comes to shopping at that ultimate of affordable home stores: Ikea. Check out the biggest takeaways below:

  • 24-years-old is prime Ikea time: this optimal Ikea shopping age continues for about a decade.
  • 34 is the year shoppers officially outgrow Ikea: Around this age, pricier stores like CB2 and West Elm become popular.
  • The early 30s mark the move to better quality stores: the average Crate & Barrel customer is 31 and the average Williams-Sonoma shopper is 33, the study found.
  • Shoppers in their 40s Frequent a range of stores: Restoration Hardware is finally affordable while Pier 1 Imports becomes a favorite and Home Depot satisfies this demographic's need for more practical DIY projects.

Check out more shopper stats in the graphics below.



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About this site

The DIY movement is a re-introduction (often to urban and suburban dwellers) of the old pattern of personal involvement and use of skills in upkeep of a house or apartment, making clothes; maintenance of cars, computers, websites; or any material aspect of living.

DIY amongst the fashion community has become very popular. With the use of social media such as YouTube, a great number of people watch videos on a daily basis. YouTube has an array of DIY fashion videos from distressing jeans, bleaching jeans, redesigning an old shirt, and studding denim, just to name a few. This new trend is increasingly becoming more and more popular. There over 1,000 videos that individuals have posted demonstrating how to do those things. There are also other DIY videos that individuals could look up such as DIY jewelry, DIY room decor, and DIY hairstyles.